
The most popular experience isn’t automatically the right experience for you.
When you start planning a trip, it’s easy to focus on the big decisions first.
Where are we going? Where should we stay? Which flight works best?
Then you get to the experiences.
Suddenly you’re scrolling through food tours, museum tickets, day trips, cooking classes, boat rides, historical tours and seemingly endless lists of things you could do.
And the question becomes:
Which one is the best?
I think there’s a better question.
What do you want to remember about this place?
That small shift can completely change how you choose what belongs in your trip.
Start With the Memory, Not the Checklist
When we travel somewhere new, there’s an understandable temptation to see as much as possible.
But fitting more into a day doesn’t necessarily make the experience better.
Instead, think about what drew you to the destination in the first place.
Do you want to taste it? Learn its history? Spend time outdoors? See the landmarks you’ve dreamed about? Meet people who live there? Or simply slow down long enough to absorb what it feels like to be there?
Two travelers can visit exactly the same destination and come home with completely different favorite memories.
That’s not a planning failure. That’s the point.
If food is how you connect with a place, consider a market visit, cooking class, vineyard, coffee farm or neighborhood food tour.
If you love history, perhaps it’s a knowledgeable local guide who can give context to the streets and buildings you would otherwise walk past.
If nature brought you there, protect enough time to actually be outside rather than squeezing the scenery between several other stops.
And sometimes the experience you’ll remember most isn’t an excursion at all.
It’s an afternoon with nothing scheduled. A café you stumbled across. A festival you didn’t know was happening. A sunset you stayed to watch because you didn’t have somewhere else to be.
The Most Popular Tour Might Not Be Your Tour
Reviews, recommendations and “must-do” lists can be helpful.
But popularity tells you an experience works for a lot of people.
It doesn’t tell you whether it works for you.
A full-day tour covering five major sights may be perfect for someone who loves a packed itinerary. For someone who would rather explore a market, linger over lunch and wander without watching the clock, that same tour could feel exhausting.
Neither traveler is doing it wrong.
They simply need different trips.
When I’m evaluating an experience, I look beyond the headline:
- Pace: Are you actually experiencing the stops or mostly moving between them?
- Group size: Do you enjoy a lively group or prefer something more personal?
- Physical demands: Consider walking, stairs, terrain, heat and time spent standing.
- Transportation: How much of the day will be spent getting there?
- Free time: Do you want everything organized or room to explore independently?
- Your interests: Are you excited about this experience, or do you just feel like you’re supposed to do it?
If you don’t particularly enjoy museums, you do not need to spend half your vacation inside them simply because the destination has famous ones.
Permission granted.
Thoughtful travel planning leaves a little room for the moments you never saw coming.

Thoughtful travel planning matters. But good planning isn’t about controlling every minute.
It’s about making deliberate choices around the things that matter most, creating a realistic pace and leaving enough room to actually experience where you are.
You can reserve the tour, choose the restaurant and buy the museum ticket.
What you can’t always predict is which moment will follow you home.
Sometimes the experience you thought would be the highlight absolutely is.
And sometimes it’s the smell coming from a little restaurant you passed, a conversation with a stranger, or the unexpected hour when everyone decided to forget the itinerary and stay exactly where they were.
Those moments can’t be manufactured.
But you can leave room for them to happen.
One Question Before You Book
The next time you’re staring at a page full of tours, excursions and things to do, don’t start with:
Which one is the best?
Start with:
What do I want to remember about this place?
Your answer may make the decision much easier.
And if you’re not quite sure what the answer is yet, that’s part of what I do at Honeycomb Hollow Travel Co. I help match travelers with destinations, experiences and a pace that fits how they actually want to travel.
Because the goal isn’t simply to fit more into the itinerary.
It’s to come home with something worth remembering.


